BRIEF

Defining the product: What is your vision, your target group, what is the goal of the product... ?

RESEARCH
User Interviews, checking out the competition, 
finding inspirational, proof of concept layouts that could work for the product

BRAINSTORM
... paper/white board for a quick brainstorm and the 1st mockups

WIREFRAMES & TESTING
Interactive user flows for user testing (with different screen layouts)

DESKTOP vs. MOBILE
Mobile first

DESIGN
User interface style guide; Defining color, font & imagery/illustration style
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