original website

The original website was already a few years old and expanded with content without having a concept for structuring the content. Menu items leading to different websites, menus changing location on the pages, menus with a lot of sub-menus, Separate Italian website embedded instead of translated version of the original content, etc.
Landing page
Menu page

It took a lot of effort to create a Sitemap of the original website. (using 'Slickplan' for automation)
The back-end structure had been changed several times, creating random page ID's and made it impossible to find all the pages related to fashion.
Website content structure
Structuring the new website menu using a simple excel sheet
The first few screens to use as a template for all the content across the website.
Reducing it to the core information users where looking for, making it easier to navigate.
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